01/30

Marc Freedman on How to Live Forever

In How to Live Forever, Encore.org founder and CEO Marc Freedman tells the story of his thirty-year quest to answer some of contemporary life’s most urgent questions: With so many living so much longer, what is the meaning of the increasing years beyond 50? How can a society with more older people than younger ones thrive? How do we find happiness when we know life is long and time is short? 

In his new book, Freedman finds insights by exploring purpose and generativity, digging into the drive for longevity and the perils of age segregation, and talking to social innovators across the globe bringing the generations together for mutual benefit. He finds wisdom in stories from young and old, featuring ordinary people and icons such as jazz great Clark Terry and basketball legend Kareem Abdul-Jabbar.  

But the answers also come from stories of Freedman’s own mentors—a sawmill worker turned surrogate grandparent, a university administrator who served as Einstein’s driver, a cabinet secretary who won the Presidential Medal of Freedom, and the gym teacher who was Freedman’s father. You can read more about Freedman views on the power of intergenerational relationships here

How to Live Forever is a deeply personal call to find fulfillment and happiness in our longer lives by connecting with the next generation and forging a legacy of love that lives beyond us. Freedman will discuss his new book at the beautiful Buck Institute, an organization dedicated to helping people live better longer. It is a special event you won’t want to miss. 

Notes:
Cash bar; light refreshments available

Freedman will also be speaking in San Francisco on January 9

12:00 pm - 2:00 pm PT
Register
Buck Institute

8001 Redwood Blvd
Novato, California 94945

Directions

The Buck Institute is located 25 miles north of the Golden Gate Bridge.

San Francisco Airport/San Francisco/South Bay:

  • Take Highway 101 North across the Golden Gate Bridge
  • Take the last Novato exit — Atherton/San Marin Drive (just north of the DeLong exit)
  • Turn left at the stoplight, and go west over the freeway overpass
  • Get in the right lane, and turn right at the second stoplight onto Redwood Boulevard
  • Go approximately ½ mile, and turn left onto Buck Center Drive
  • At the top of the hill, turn left into the Visitor Parking Lot

Berkeley/Oakland/Oakland International Airport:

  • Take Highway 80 to Highway 580 West, and cross the Richmond/San Rafael Bridge
  • Take 580 until it merges with Highway 101 North in San Rafael
  • Take the last Novato exit — Atherton/San Marin Drive (just north of the DeLong exit)
  • Turn left at the stoplight, and go west over the freeway overpass
  • Get in the right lane, and turn right at the second stoplight onto Redwood Boulevard
  • Go approximately ½ mile, and turn left onto Buck Center Drive
  • At the top of the hill, turn left into the Visitor Parking Lot

From Sonoma County, take Highway 101 South:

  • Take the first Novato exit (Atherton/San Marin Drive)
  • Turn right at the stoplight, and stay in the right lane
  • Take an immediate right onto Redwood Boulevard
  • Go approximately ½ mile, and turn left onto Buck Center Drive
  • At the top of the hill, turn left into the Visitor Parking Lot

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